Effective date: 6 November 2026
Service provider: ניסן רועי משה (trading as NOVETIS; an Israeli VAT-exempt sole proprietor)
Registered/business address: אנפה 210, מודיעין-מכבים-רעות 7179901, ישראל
Contact: support@novetis.co
These Terms of Service ("Terms") form a binding agreement between the service provider identified above ("Novetis," "we," "us") and the business, organization, or individual purchasing or administering the Service ("Customer," "you"). Novetis provides a software-as-a-service platform for creating, configuring, operating, and embedding AI agents and related tools on websites and supported business channels (the "Service").
By selecting an acceptance checkbox, creating or using an account, purchasing a subscription, or installing an agent where these Terms are presented, you agree to these Terms. If you act for an organization, you represent that you have authority to bind it. If you do not agree, do not use the Service. The Service is primarily intended for professional and business use. Mandatory rights under applicable law remain unaffected.
1. Key definitions and contract documents
"Order" means an accepted online checkout, subscription confirmation, quotation, or separately executed order form describing a plan, subscription period, price, usage allowance, and any specifically agreed features. "Subscription Period" means the billing period stated in the Order. "Customer Content" includes information uploaded, connected, submitted, scraped at your instruction, or processed through your agents, including prompts, files, knowledge sources, product catalogs, chat messages, and lead data. "End User" means a person who interacts with a Customer-configured agent. "AI Output" means generated answers, recommendations, summaries, or actions suggested or initiated using AI. "Usage Units" means the messages, credits, agents, storage, or other limits described in the Order or product interface. "DPA" means a Data Processing Agreement between the parties, if applicable.
An applicable signed order form controls any express commercial variation from these Terms. For personal-data processing on behalf of a Customer, an applicable DPA governs in the event of conflict. Otherwise, these Terms apply. Pricing or feature descriptions displayed at the point of purchase form part of the relevant Order to the extent incorporated into the transaction. Marketing statements do not independently create an uptime guarantee, service-level commitment, or functionality obligation.
2. The Service and license
Subject to your compliance with these Terms and payment of applicable fees, Novetis grants you a limited, non-exclusive, non-transferable (except as allowed under Section 21) right to access and use the Service during the applicable Subscription Period for your own legitimate business operations, including making supported agents available to End Users.
The Service may include agents, website widgets, data import and crawling, knowledge management, lead capture, AI-assisted customer service, integrations, reporting, and other features. Availability depends on the applicable Order and technical support for each feature. Features identified as beta, preview, trial, or experimental may be changed or withdrawn with additional limitations disclosed at the time of use.
Novetis may make routine technical changes, update infrastructure, add, update, replace, retire, or reassign underlying AI models and providers (including changing the active or default model for existing agents), improve interfaces, and make security or reliability changes, as described in Section 5.5. These changes remain subject to the protections for materially purchased functionality and prepaid periods in Section 5. No specific underlying model, version, or provider is guaranteed unless expressly agreed in an Order.
3. Customer accounts and authorized users
You must provide accurate registration and billing information, maintain secure authentication methods, restrict access to authorized personnel, and promptly notify Novetis of suspected unauthorized access. You are responsible for actions taken through your account by your personnel or users you authorize, except to the extent attributable to Novetis's breach or conduct. You must reasonably cooperate in investigating account compromise and must not share credentials in a way that undermines platform security.
You are responsible for the instructions, business policies, tools, connected systems, and permissions configured for your agents. You may not resell or sublicense the Service as a standalone competing service without written authorization, but ordinary use of agents to serve your own website visitors and customers is permitted.
4. Subscription plans, billing, and usage
4.1 Orders, fees, and billing periods
Free and paid plans may have different Usage Units, AI models, agent counts, integrations, and support levels. The precise price, currency, taxes, billing cadence, and included allowances are those shown in your Order when accepted, as subsequently modified in accordance with these Terms. Paid plans generally renew automatically for the stated monthly or annual period unless cancelled before renewal through the available cancellation method, subject to applicable law and any Order-specific terms.
Depending on the Customer’s purchase channel, subscriptions and payments may be administered through Lemon Squeezy or through Shopify App Pricing and Shopify’s applicable billing systems. The applicable platform’s purchase and billing terms, together with the terms shown at checkout, may govern payment collection, applicable taxes, renewal procedures, cancellation mechanisms, refunds, and payment disputes, while these Terms govern use of the Service. The available cancellation method may differ by purchase channel. Nothing here restricts mandatory cancellation or refund rights. If the checkout and these Terms conflict on the purchase price or paid period, the accepted Order controls.
4.2 Usage limits and add-ons
Usage Units are measured according to the usage definitions displayed in the relevant plan or Order. Included recurring allowances reset at the interval stated in that Order; unused recurring allowances do not roll over unless the Order expressly says otherwise. The validity, consumption order, renewal, and expiry of separately purchased add-ons must be displayed before purchase and govern those add-ons. Novetis will not retroactively remove paid, unexpired add-on entitlements except where required by law or pursuant to an agreed change or lawful termination.
Once a limit is reached, the relevant feature may pause, be restricted, or require an upgrade or add-on. Unless separately agreed, exceeding an allowance does not authorize Novetis to impose unannounced overage fees. Usage records in the dashboard may be used for operational metering, subject to correction of demonstrable errors. You may not circumvent usage, security, or rate limits.
4.3 Upgrades, downgrades, and cancellation
The timing and any prorated charges or credits for upgrades and downgrades will be disclosed in the applicable upgrade/downgrade flow or agreed Order. Unless a different lawful arrangement is expressly disclosed, cancellation stops future renewals and access to the paid plan continues until the end of the current paid period. A downgrade may result in loss of access to features exceeding the new plan's limits after it takes effect; you should export relevant data first. Refunds, where due under applicable law, an Order, or these Terms, will be provided accordingly. Fees for elapsed subscription periods ordinarily are not refundable merely because the Service was not used. If a cancellation right or refund remedy applies under mandatory law, that right or remedy prevails over this general policy. Customers can use the subscription management or cancellation mechanism provided for their purchase channel (including Shopify where applicable) or contact support@novetis.co for cancellation assistance. We will handle cancellation requests in accordance with applicable law; billing platforms may require their own processing steps. Cancelling a subscription is not the same as requesting permanent account deletion.
4.4 Non-payment and failed payments
If payment fails or becomes overdue, we may notify you and allow a reasonable opportunity to resolve the issue before restricting paid features. We may act sooner to address fraud, abuse, or a material security risk. Where required by law, we will provide mandatory notices and remedies. You remain responsible for lawfully incurred fees.
5. Changes to prices, plans, and purchased features
5.1 New Customers. Novetis may change advertised prices, quotas, packaging, and features for new Orders at any time. Such changes do not automatically amend an existing Customer's accepted Order.
5.2 Renewals. A price increase or material reduction to features or usage allowances for an existing paid Customer will ordinarily take effect no earlier than the next applicable renewal, after at least 30 days' advance notice by email or another durable account communication where reasonably practicable, or any longer notice required by law or payment-provider rules. If less than 30 days remain before renewal, the change will ordinarily apply to a subsequent renewal unless the Customer expressly agrees otherwise. Where affirmative consent is legally required, we will obtain it before applying the change. A Customer who does not accept the future change may cancel renewal without a cancellation penalty.
5.3 Prepaid annual commitments. The price and materially advertised purchased allowances of an annual subscription that has been paid in advance will be preserved for the remaining prepaid term, unless the parties agree otherwise or a change is required by law or due to an unavoidable security or third-party dependency described below. A unilateral increase will not be charged retroactively.
5.4 Operational changes and exceptional circumstances. Novetis may promptly change or disable functionality where reasonably necessary to address a security vulnerability, comply with law, prevent abuse, or respond to the discontinuation or restriction of an essential third-party service. We will aim to provide a reasonably comparable alternative where feasible and notify affected Customers without undue delay. If such change substantially deprives a Customer of a paid core feature for a material part of a prepaid term and no reasonable alternative is provided, the Customer may request termination of the affected paid service and a proportionate refund for the unused affected period, subject to mandatory law.
5.5 AI models and provider management. Novetis may, in its reasonable operational discretion, add, update, replace, deprecate, disable, or retire AI models, model versions, and external AI providers used to operate the Service. Novetis may also change the default or active AI model assigned to any agent, including existing agents, implement automatic fallback or migration to a supported model, and adjust which models are available to particular plans. Such decisions may be made for reasons including quality, performance, reliability, capacity, safety, security, provider availability, legal or contractual requirements, or operating cost. Unless expressly agreed in an Order, a subscription or agent configuration does not guarantee continued access to any particular underlying AI model, model version, provider, or customer-controlled model selection. Replacement models may differ in response style, speed, capabilities, and outputs; identical results or technical parity are not guaranteed. Novetis will use reasonable efforts to preserve the materially purchased core functionality during an active prepaid Subscription Period. Where a model-related change materially reduces paid core functionality or materially reduces purchased plan allowances, the protections and remedies in Sections 5.2–5.4 apply as relevant. Any change to customer-facing usage units, per-message credits, or model-related consumption rates must be disclosed before it affects future use and must comply with the applicable Order, Section 4, and this Section 5; there will be no retroactive additional usage charge. Any change of AI provider that involves personal data will be subject to applicable data protection obligations and an applicable DPA.
5.6 Transparency. We will identify material changes, their effective dates, and available choices in a notice. Routine underlying model changes that do not materially diminish purchased core functionality need not be treated as material changes to the plan. No provision in this Section limits rights that cannot legally be waived.
6. Customer Content, website crawling, and data quality
You retain your rights in Customer Content. You grant Novetis and service providers acting on its behalf a limited, worldwide, non-exclusive license to host, reproduce, transmit, transform, index, retrieve, display, and otherwise process Customer Content only as reasonably necessary to provide, secure, support, maintain, and lawfully operate the Service under these Terms, an applicable DPA, and your instructions. This license ends when the content is deleted, subject to applicable retention obligations and backup cycles.
You represent that you possess the relevant rights, authorizations, and lawful basis to provide Customer Content and instruct Novetis to access website URLs, catalogs, files, and connected systems. You must not use the crawler to access restricted, unauthorized, infringing, or unlawfully obtained material, or circumvent security controls or access limitations.
6.1 Source accuracy and authority. Customer is responsible for the accuracy, legality, completeness, and timely maintenance of business information made available for its agent, including product identity and variants, descriptions, availability, inventory, prices, taxes, promotions, shipping and return policies, opening hours, bookings, and business instructions. Customer is responsible for configuring the relevant source permissions and reviewing the resulting customer-facing experience, including where the Service imports information from a website, file, catalog, or integration at Customer's request.
6.2 Imported and live information. A snapshot, crawl, uploaded document, indexed record, or cached response may be incomplete or outdated. Information returned by a connected commerce platform, API, or live-data integration may also be delayed, incomplete, incorrect, inaccessible, or subject to permissions or third-party service failures. The existence of a live integration does not by itself guarantee real-time accuracy. Customer should keep authoritative source systems current, identify material discrepancies, and avoid representing unverified information as confirmed.
6.3 Responsibility for platform operation. The allocation of responsibility for Customer Content does not relieve Novetis of its own contractual obligations or liabilities imposed by applicable law for defects, failures, or misconduct attributable to Novetis. Responsibility for a particular incident depends on its cause, the parties' respective conduct, the applicable Order, and applicable law.
7. AI Output, consumer-facing representations, and business results
7.1 AI limitations and oversight. AI Output can be inaccurate, incomplete, inconsistent, outdated, inappropriate, or misleading, including where underlying information is correct. The Service assists Customer's business operations; it does not replace appropriate human review. Customer must reasonably test an agent before public launch, review its configuration and sources, monitor it in proportion to its use and foreseeable risk, and promptly correct, disable, or escalate problematic interactions. Customer is responsible for making any legally required disclosure that a visitor is communicating with an AI agent.
7.2 Product and commercial statements. Customer is responsible for determining and communicating its actual offers, prices, inventory, variants, availability, promotions, fulfillment terms, refunds, and consumer-facing policies. Unless a separately enabled, expressly authorized transactional workflow provides otherwise, AI Output is intended as assistance rather than independent confirmation that a transaction, booking, refund, or price change has been accepted or executed. Customer should direct End Users to authoritative product pages, checkout, booking confirmations, or appropriately trained human personnel when final verification is required. Nothing in these Terms limits an End User's mandatory consumer rights or determines, in advance, the legal effect of a representation made to that End User.
7.3 Customer-facing conduct and remediation. Customer must not instruct an agent to make deceptive, unauthorized, unlawful, or unverified commitments; must maintain required consumer notices; and remains responsible for handling customer orders, fulfillment, complaints, returns, and refunds relating to Customer's own goods and services. If a materially inaccurate output or action is identified, both parties will reasonably cooperate, according to their respective responsibilities, in investigating and mitigating the issue. This does not remove Novetis's responsibility for its own breach or legally attributable failures.
7.4 No guaranteed commercial outcomes. Novetis does not guarantee any level of sales, conversion, lead volume, revenue, return on investment, staffing reduction, rankings, accessibility compliance, or other commercial outcome. Illustrations, demonstrations, estimates, and marketing examples are not performance guarantees unless expressly stated in an executed Order.
7.5 Restricted advice and high-impact uses. The Service is not a substitute for qualified legal, medical, financial, tax, emergency, or safety-critical advice and must not be relied on as the sole basis for high-impact decisions about health, safety, rights, employment, credit, or similar matters. Customer must not deploy the Service for such prohibited or regulated use without an express written agreement and any required compliance measures.
8. Actions, external channels, and integrations
8.1 Connected systems. Where supported, agents may read from or interact with third-party stores, CRMs, scheduling systems, communication channels, APIs, or other services. Customer authorizes only the tools and permissions needed for legitimate business purposes, safeguards credentials, tests configured workflows before public use, and promptly revokes access that is no longer needed.
8.2 Consequential actions. For workflows able to create or modify orders, accept bookings, grant discounts, issue refunds, send messages, change records, or otherwise affect money or third-party rights, Customer must configure appropriate permissions, confirmation steps, value limits, escalation paths, and human approvals to the extent supported by the Service and relevant external system. Customer must not enable an action that requires additional verification or approval unless that verification or approval is actually implemented. An AI statement that an action succeeded is not conclusive evidence of successful execution; the authoritative external system or transaction confirmation should be checked where material.
8.3 Third-party dependencies. Availability and behavior of integrations, including supported commerce and messaging channels, may depend on third-party approval, APIs, pricing, policies, permissions, and technical changes beyond Novetis's control. Third-party terms may apply. Novetis may suspend an integration presenting a material security, legal, or operational risk and, where reasonably practicable, provide notice. Novetis remains responsible for its own integration implementation duties under these Terms, but not for independent failures or misconduct of third-party providers except to the extent required by law.
9. Acceptable use and restricted data
You must not use the Service to violate law or third-party rights; send unlawful spam; impersonate others deceptively; harass, discriminate, threaten, or defraud; distribute malware; attempt unauthorized access; evade security controls; or use agents for prohibited high-risk or safety-critical decision-making. You must not upload credentials, full payment card details, government ID numbers, or other highly sensitive personal data unless the processing is expressly approved in writing with suitable safeguards. The restriction does not remove the parties' legal obligations if such data is nevertheless received.
You may not intentionally overload, reverse engineer (except where permitted by law), or interfere with Novetis systems, or collect personal information through the Service without an appropriate legal basis, notice, and safeguards. We may investigate suspected abuse and take proportionate action under Section 14.
10. Intellectual property, feedback, and service analytics
Novetis and its licensors retain ownership of the platform, software, interfaces, branding, and related technology. These Terms do not transfer platform ownership. Customer retains Customer Content and its own trademarks. Neither party may use the other's name or logo in public marketing without prior written permission (except as legally required).
You permit Novetis to use feedback and suggestions voluntarily provided to improve the Service, without an obligation to compensate, provided doing so does not disclose Customer Confidential Information or personal data unlawfully. Novetis may use aggregated or effectively de-identified operational statistics for capacity planning, security, and product improvement, provided such information does not reasonably identify a Customer, End User, or confidential business content.
Unless a separate affirmative written arrangement is agreed, Novetis will not intentionally use identifiable Customer Content to train generalized AI models operated by Novetis. Processing by third-party AI service providers is described in the Privacy Policy and, where applicable, the DPA and relevant provider arrangements. This clause does not imply that all external AI provider retention or training settings have been independently verified.
11. Confidentiality
Each party (the "Recipient") will protect non-public business, technical, security, financial, product, and customer information disclosed by the other party ("Confidential Information") using reasonable care, and will use it only to perform or exercise rights under this agreement. Recipient may disclose it only to personnel, professional advisers, and authorized service providers who need to know it and are bound by appropriate confidentiality duties.
Confidential Information excludes information that becomes public without breach, was lawfully known without restriction, is independently developed without use of the disclosing party's information, or is lawfully obtained from another source. Disclosure required by law is permitted to the extent legally necessary, with notice to the disclosing party where lawful and practicable. Confidentiality obligations survive termination for three years; trade secrets and personal information remain protected for as long as required by applicable law and their protected nature. Data protection obligations are additionally governed by applicable privacy laws and any DPA.
12. Privacy and security
Novetis's Privacy Policy explains the processing of information for which it determines purposes. Where Novetis processes personal data on behalf of the Customer, the parties' applicable DPA governs that processing. Customer is responsible for providing lawful End User notices and obtaining legally required permissions for its agent, lead collection, and integrations. Novetis will implement reasonable technical and organizational security measures appropriate to the Service and applicable legal obligations.
Neither party can guarantee perfect security. The parties will cooperate in responding to verified security incidents to the extent required by applicable law and any DPA. Specific incident reporting timelines, subprocessors, processing instructions, cross-border safeguards, audit arrangements, and data deletion commitments must be established in the applicable DPA or Security Addendum, where required; no unissued or unsigned annex is represented here as already in force.
13. Availability, maintenance, and support
Novetis uses reasonable efforts to maintain the Service but does not promise uninterrupted operation, specific uptime, error-free results, or disaster recovery times unless a separate written service-level agreement expressly states otherwise. Planned maintenance, security work, infrastructure events, or external platform interruptions may affect availability. Support channels and response commitments are those described in the applicable Order, if any.
14. Suspension and termination
Novetis may suspend the affected portion of the Service where reasonably necessary to address a material security risk, fraud, unlawful conduct, an urgent third-party requirement, or a serious Terms violation. Where practicable, Novetis will give notice describing the reason and provide an opportunity to remedy a curable breach before permanent termination. For material non-payment or other remediable material breaches, the notice will ordinarily provide at least 10 days to cure, unless urgent action is justified. Customer may cancel renewal under Section 4 and may terminate for Novetis's uncured material breach after giving reasonable written notice and an opportunity to cure, subject to applicable law.
On expiry or termination, access rights end except as legally required or agreed for data export and billing records. Customer should export needed information before termination. Data return, retention, and deletion follow the Privacy Policy, applicable DPA, lawful obligations, and technically supported deletion process; timelines will be published or contractually agreed after they have been operationally verified. Accrued payment obligations and provisions intended to survive termination remain effective.
15. Disclaimers
To the fullest extent permitted by applicable law, the Service and AI Output are provided "as is" and "as available," without implied warranties of merchantability, non-infringement, or fitness for a particular purpose, except for obligations expressly agreed or imposed by law. Novetis does not promise that every defect will be corrected or that Customer Content will never be lost. Nothing in these Terms excludes a warranty or remedy that cannot lawfully be excluded.
16. Limitation of liability
To the fullest extent permitted by law, neither party will be liable to the other for indirect, special, incidental, consequential, exemplary, or punitive damages, or lost profits, lost revenues, or business opportunities, whether in contract, tort, or otherwise, except to the extent such exclusions are prohibited by law.
Subject to the following sentence and any specifically negotiated Order, Novetis's total aggregate liability arising out of or relating to the Service during any rolling twelve-month period will not exceed the greater of (a) fees actually paid by Customer for the Service (whether billed through Lemon Squeezy, Shopify, or another accepted payment channel) in the three months immediately preceding the event first giving rise to the claim, or (b) USD 100. It does not limit liability that cannot be limited by applicable law, including liability for fraud or intentional misconduct where such limitations are prohibited. Any separate DPA or enterprise agreement may contain additional or different liability allocations.
17. Indemnification and third-party claims
Customer will defend and indemnify Novetis against third-party claims, damages, and reasonable costs to the extent resulting from (a) Customer Content infringing third-party rights, (b) Customer's unlawful collection or use of End User data, (c) Customer's unauthorized or unlawful agent instructions or connected actions, or (d) Customer's material breach of these Terms, in each case except to the extent caused by Novetis's own breach, negligence, or misconduct. Novetis must give reasonably prompt notice, allow Customer reasonable control of the defense subject to protecting Novetis's interests, and cooperate appropriately. No settlement admitting wrongdoing or imposing non-monetary obligations on Novetis may be entered without Novetis's reasonable consent.
18. Changes to these Terms
We may update these Terms for legal, security, operational, or commercial reasons. We will provide at least 30 days' advance notice of material changes affecting ongoing paid subscriptions where reasonably practicable, using email or another durable account notice, and describe the effective date. Urgent legal or security changes may take effect sooner with notice as soon as practicable. Changes will not retroactively alter fees or material prepaid entitlements except in accordance with Section 5, applicable law, or express agreement. Where consent is legally required, continued use alone will not substitute for that consent. A prior Order or signed amendment remains in effect according to its terms.
19. Governing law and disputes
These Terms are governed by the laws of the State of Israel, without regard to conflict-of-law rules. Subject to mandatory applicable law and any specifically agreed dispute mechanism, competent courts in Tel Aviv-Jaffa, Israel will have jurisdiction over disputes arising under these Terms. Nothing here removes a court's mandatory jurisdiction or rights that law prohibits waiving.
20. Force majeure
Neither party is responsible for delay or failure to perform non-payment obligations caused by circumstances beyond its reasonable control, including widespread internet outages, natural disasters, war, government action, or major third-party infrastructure failures, provided that it takes reasonable steps to mitigate the impact and resumes performance when practicable. This does not excuse security or data-protection obligations to the extent required by law.
21. Miscellaneous
These Terms, applicable Orders, and any executed DPA or amendments constitute the agreement for their subject matter. Any invalid provision will be limited to the minimum extent needed while remaining provisions continue. Failure to enforce a provision is not a waiver. Neither party may assign the agreement without the other's reasonable consent, except to an affiliate or in connection with a genuine merger, acquisition, or sale of substantially all business assets, provided the assignee assumes the obligations and the assignment does not materially impair the other party's rights. Notices to Novetis may be sent to the Contact email; notices to Customer may be sent to the registered administrative email or dashboard. Electronic acceptance and records may be used where legally permitted.
22. Contact and legal identity
Novetis service provider: ניסן רועי משה (trading as NOVETIS; an Israeli VAT-exempt sole proprietor)
Address: אנפה 210, מודיעין-מכבים-רעות 7179901, ישראל
Support and legal contact: support@novetis.co